As the founder of Pretty Smack Cosmetics, my journey into beauty is deeply personal. Growing up, I was often teased for having full lips�a feature that once made me self-conscious but now inspires my mission to empower others. Pretty Smack began with a vibrant matte liquid lipstick line, designed to celebrate confidence and individuality.

Today, Pretty Smack is evolving into a full lip-care makeup brand, focused exclusively on lips. From nourishing treatments to bold, empowering colors, we aim to revolutionize how people care for and celebrate their lips. Our vision is to provide everything you need for healthy, beautiful lips in one innovative brand.

Beyond beauty, I�m passionate about giving back. A portion of Pretty Smack�s proceeds supports my nonprofit, Pedicares, Inc., which empowers Black women entrepreneurs to achieve their dreams. Pretty Smack is more than just a brand�it�s a movement of confidence, resilience, and purpose, redefining beauty standards and celebrating what makes us unique.

Services:

Pretty Smack Cosmetics is proud to offer our signature Matte Liquid Lipstick Line, featuring 10 vibrant and long-lasting shades designed to celebrate individuality and confidence. Each lipstick is crafted to provide:

• Rich, Bold Colors: Perfect for making a statement.

• Long-Lasting Wear: Smudge-proof and kiss-proof for all-day confidence.

• Comfortable Matte Finish: Soft on the lips without dryness.

Our mission is to redefine beauty standards while focusing on empowering women to feel unapologetically themselves. Stay tuned as we expand into a full lip-care brand in the near future!